Showing posts with label activision. Show all posts
Showing posts with label activision. Show all posts

Thursday, July 9, 2009

Sony CEO Sir Howard Stringer has struck back at Activision chief Bobby Kotick, claiming his calls to cut PS3 prices are “a lot of noise” and that there’s no “logic” in discounting the console. Speaking to Reuters, Stringer suggested that “I (would) lose money on every PlayStation I make – how’s that for logic.”

The rebuff comes in response to Kotick’s well-publicized threats back in June that Activision might consider dropping PS3 and PSP game development if Sony failed to reduce the entry-price to their flagship console. Kotick, who is in charge of the biggest independent games developer in the world, suggested that Sony’s reluctance to cut the PS3’s cost meant that studios saw fewer games being bought for the console versus its Xbox 360 and Wii rivals.

Sony, meanwhile, are tipped to announce a new version of the PS3, with a slimmed-down casing, that would use cheaper components and, it’s suggested, allow the company to reduce prices without losing money. Rumors suggest the new console will be announced in August or September, allowing retailers to clear stocks of the existing model.

Friday, June 19, 2009

Game developer Activision have set their sights on bringing Sony down a peg or two, threatening to cease development for the PS3 and PSP consoles if the company does not reduce royalty fees. CEO Bobby Kotick has accused Sony of “losing a bit of momentum” and complained that the company does not “make it easy for me to support the [PlayStation 3] platform”. Kotick is now asking for a PS3 hardware price-cut.

According to the outspoken CEO, Activision – which is the biggest independent computer game developer in the world, with a market value of $16bn and operating profits of $179m in Q1 2009 – paid $500m to Sony in royalties and “other goods” in 2008. “It’s expensive to develop for the console, and the Wii and the Xbox are just selling better” he suggests, ”Games generate a better return on invested capital on the Xbox than on the PlayStation.”

Sony has maintained that they have no plans to discount the PS3; however, analysts have tipped a $100 reduction in mid-August, timed with the back-to-school shopping season. The company are yet to release a statement regarding Kotick’s comments.

Sunday, June 14, 2009

We've already seen a bit of guitar in DJ Hero, but apparently it might not just be a one way street: Neversoft (developer of the Guitar Hero franchise for Activision) hinted to Eurogamer at E3 that they're interested in bringing the DJ Hero turntable to future versions of Guitar Hero. They also aren't ruling out the possibility of bringing drums to DJ Hero -- which seems to us an even more exciting prospect -- and we're sure in a few years time you'll be able to direct wire Activision to your bank account and fill you living room to the brim with more-or-less interoperable pretend instruments.

 

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